02 · 20 minutes

What changed in 9, 6 and 3 months?

The half-life of “best practice” is shrinking. Something that needed a developer six months ago may need a prompt today.

How to read this

Ask a better question

Wrong question

What new AI tool came out?

Better question

What business process just became practical?

~9 months ago

Reasoning-style models became the default for hard work.

What changed: The model works through a problem in steps instead of answering from reflex, so multi-part business questions hold together.
What we can do now: Hand AI a messy account situation with conflicting information and get a defensible analysis, not a summary.
Why it matters: Most sales and marketing questions aren't one-step questions. They're judgement questions with tradeoffs.
Sales implication: Opportunity analysis, risk identification and next-best-action recommendations became genuinely useful.
Marketing implication: Positioning and message strategy work stopped reading like a template.
Demo idea: Paste one real (redacted) opportunity and ask for top three opportunities, biggest risks, missing information and next best action.

Where this leads