AI for Sales + Marketing
What Changed. What Works. What We Build Next.
Owners, leaders, salespeople, marketers and operators from commercial laundry, linen, uniform, mat and textile rental businesses.
How it fits together: the projector shows slides only, the presenter keeps notes and a clock on their own laptop, and every other page here — agenda, sales, marketing, prompt library, labs, action plan — is the handbook attendees browse on their own laptops.
- We already know the work. Now it's our job to train AI to do it right.
- Start with the work. Not the tool.
- Add AI to the workflow. Don't build a separate universe called “AI.”
- The goal isn't to know every AI tool. The goal is to change how the work gets done.
Four hours, eight moves
240 minutes total- 0:00–0:1515 minOpen
Welcome + What You Told Me
Why this isn't AI 101, and how the survey you filled out shaped every section of today.
- 0:15–0:3520 minOpen
What Changed in 9, 6 and 3 Months?
Capability changes that made real business processes practical — not an AI news dump.
- 0:35–0:5015 minOpen
Models, Policy, Guardrails + Logic Sphere
Same question, different brains. What your people may put into AI, and the right level of human control.
- 0:50–1:3040 minOpen
AI for Sales
The sales lifecycle stage by stage, with prospect research as the centerpiece.
- 1:30–2:1545 minOpen
Sales Build Lab
No more slides. Pick a real sales bottleneck and build something.
- 2:15–2:2510 min
Break
Ten minutes. Come back with one marketing task you rebuild from scratch every time.
- 2:25–3:0540 minOpen
AI for Marketing + AEO
Marketing capacity, thought leadership, company content agents, and answer engine optimization.
- 3:05–3:5045 minOpen
Marketing Build Lab
Your turn again. Build the content or AEO system you keep wishing you had.
- 3:50–4:0010 minOpen
What Did We Build? + What Happens Monday?
Don't leave with 47 ideas. Leave with three, written down.
Jump straight in
What changed
Capability shifts that made real processes practical.
AI for sales
Lifecycle stage by stage, research as the centerpiece.
AI for marketing
Content systems, thought leadership and AEO.
Prompt library
Working prompts for laundry and textile services.
Workflow canvas
Design your build before you prompt.
Action plan
Monday, 30 days, 90 days — written down.
